Kids may not like getting hurt, but they certainly do enjoy sporting a bandage or two (or three!) afterwards.

The Problem
Children are often emotionally more upset than physically hurt by small nicks and cuts.

The Opportunity
Distracting a child from a possible crying fit with a constructive and fun activity.

The Insight
Arts and crafts are enjoyable and encourage original thought and the impulse to create. Parents are always on the look out for opportunities to interact with their children in ways that are thought provoking, and they certainly want to see their hurting children feel better as quickly as possible.

The Execution
The spongy material used to manufacture plastic bandages could be sold in sheets that have a backing with shape templates printed on them. The outlined shapes (from butterflies to lightening bolts) could be cut out exactly by a child or parent, or they could create their own unique shapes. Colors could be layered since each sheet in the package would have a sticky backing. A separate sheet of sterilized gauze squares would be included.

The Selling Point
Certain areas are hard to attach a precut bandage to, and this would allow for customized bandages. The fun factor of the creating your own bandage is appealing to a kid, and the opportunity to alleviate the stress of a child in an interactive way that allows a parent to spend time with their little one is invaluable. Various packages could be geared towards different sexes and age groups. Character tie-ins would abound, and these interactive kits would create a need for replacement faster than normal.

The Incidental Benefits
This model would be appropriate for adults as well and would tap into an area where the buying public already is “customizing” pre-cut bandages.

03/05/2008
FIRST OFFICIAL CORPORATE RESPONSE or “What We Are Up Against”

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